200 COWS TO BE PUT UP FOR AUCTION TO CATER TO STRONG PUBLIC DEMAND
(Taken off the comfort delgro website)
18 April 2005 –
Since the “Cows on the Moove” Campaign was launched to commemorate the set up of our new advertising arm, Moove Media, ComfortDelGro has been getting many requests from members of the public for the cows to be put up for sale. Some want them for display in their gardens, others want to put the cows in their bedrooms, and yet others want them as gifts for friends. Some of these requests have come from as far away as the United States.
In response to such strong feedback, ComfortDelGro has decided to put 200 of the cows up for auction on our website (www.comfortdelgro.com) to raise funds for our adopted charity, the Home Nursing Foundation. In so doing, we will be able to raise money for a good cause.
To bid for the cows, simply log onto our website and fill in a simple form. The top 200 bids, as at 12 noon, 30 April 2005, will walk away with the cows. Winners will be notified by email.
It is our hope that by putting the cows up for auction, members of the public will not resort to “helping” themselves to the cows. In the one week since launch, as many as 30 cows have gone “missing”. We have even heard of an incident where a motorist got out of his car, walked to the grass verge, uprooted a cow and spent 5 minutes trying to squeeze it into his car boot with no success. In the end, he had no choice but to leave the cow on the grass verge.
Once again, we would like to take this opportunity to thank everyone for their interest and warm reception to our cows. We promise more interesting advertising ideas will come from our new advertising arm, Moove Media.
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hurhurhur. i guess Mo and co are not alone. i really really want a pink cow.
18 April 2005 –
Since the “Cows on the Moove” Campaign was launched to commemorate the set up of our new advertising arm, Moove Media, ComfortDelGro has been getting many requests from members of the public for the cows to be put up for sale. Some want them for display in their gardens, others want to put the cows in their bedrooms, and yet others want them as gifts for friends. Some of these requests have come from as far away as the United States.
In response to such strong feedback, ComfortDelGro has decided to put 200 of the cows up for auction on our website (www.comfortdelgro.com) to raise funds for our adopted charity, the Home Nursing Foundation. In so doing, we will be able to raise money for a good cause.
To bid for the cows, simply log onto our website and fill in a simple form. The top 200 bids, as at 12 noon, 30 April 2005, will walk away with the cows. Winners will be notified by email.
It is our hope that by putting the cows up for auction, members of the public will not resort to “helping” themselves to the cows. In the one week since launch, as many as 30 cows have gone “missing”. We have even heard of an incident where a motorist got out of his car, walked to the grass verge, uprooted a cow and spent 5 minutes trying to squeeze it into his car boot with no success. In the end, he had no choice but to leave the cow on the grass verge.
Once again, we would like to take this opportunity to thank everyone for their interest and warm reception to our cows. We promise more interesting advertising ideas will come from our new advertising arm, Moove Media.
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hurhurhur. i guess Mo and co are not alone. i really really want a pink cow.
posted by angelene at 10:51 PM
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